The making of Cruise Control was an interesting and rewarding experience.
In the summer of 2014 we were contacted by DJ Peace to shoot a music video on an accelerated time-frame with minimum planning and prep.
We both agreed that this would have to be an improvisation project, requiring a run ‘n gun style shoot to accommodate the short production duration and limited budget. DJ helped identify set locations and assets that could be accessed on short notice, with minimum impact to the budget.
Casting was also performed by the executive producer in advance, which helped us to focus on accomplishing our primary job – getting the shots.